Oxford Programme in Strategic Analysis and AI Decision Making
3.500,00 EUR
- 100 hours
The Oxford Programme in Strategic Analysis and Decision-Making with AI is designed to meet this need. It closes the gap by combining the strategic depth of Saïd Business School with practical, hands-on use of generative AI tools. Participants actively engage with AI platforms to speed up insight generation, experiment with ideas, and strengthen strategic thinking in high-pressure situations.
About the program
Develop the ability to embed generative AI within strategic frameworks to support stronger decision-making in uncertain environments.
- Receive a certificate of completion from Saïd Business School, University of Oxford.
- Become part of the Oxford Saïd alumni network and connect with a global professional community.
- Gain insights from Professor Andrew Stephen, L’Oréal Professor of Marketing.
- 12 weeks length program of self-paced eLearning
Throughout the programme, you will assume realistic professional roles and apply established frameworks such as PESTEL (political, economic, social, technological, environmental, and legal analysis), scenario planning, and Porter’s Five Forces to manage uncertainty and develop evidence-based strategic recommendations. The focus is on using AI as an intelligent thinking partner—empowering you to make faster, data-driven decisions with confidence.
Our teaching approach is grounded in evidence-based methodologies, including the Universal Design for Learning (UDL) framework. Rather than relying heavily on extended video lectures, the programme emphasises active participation, reflection, and practical application. This flexible and relevant structure is designed specifically for senior professionals, enabling immediate application of concepts in the workplace.
Key Features
Course and material are in English
Intermediate level for professionals
12 weeks length program (3-5 hours/week time commitment)
Self-paced eLearning with live faculty bonus interaction sessions
1 year platform access & class recordings
100+ hours of study time and practice recommended
Cohort Manager for all your queries and help every learning step
Earn a certificate of completion from Saïd Business School, University of Oxford
Join the Oxford Saïd Alumni network
Learning Outcomes
At the end of this program, you will be able to:
Evaluate external landscapes
Assess industry dynamics, risks, and opportunities using established strategic frameworks enhanced by AI tools
Apply AI responsibly
Leverage AI thoughtfully and ethically to accelerate insight generation and analysis
Formulate strategic recommendations
Create and defend tailored strategies suited to complex business environments.
Communicate with impact
Present strategic ideas clearly and persuasively to diverse stakeholder groups.
Craft effective AI prompts
Develop structured, purposeful prompts for business-focused AI applications.
Build customer-focused strategies
Use AI to support segmentation, targeting, and positioning (STP) and align operations with customer needs
Lead with purpose
Apply frameworks such as “Pick Your Battle” to prioritise social and environmental initiatives aligned with brand strategy
Conduct scenario planning
Use AI to model alternative futures, test “what if” scenarios, and identify resilient strategic actions
Integrate strategic insights
Combine outputs from multiple frameworks with AI support to generate well-founded strategic options and reveal hidden connections
17+ Skills Covered
- Strategic decision-making
- AI prompt engineering
- Scenario planning
- Risk evaluation
- PESTEL analysis
- Porter’s Five Forces analysis
- Customer segmentation and STP
- Competitive analysis
- Purpose-driven strategy
- Generative AI application
- Business environment analysis
- Data-driven problem solving
- Strategic communication
- Market intelligence
- Operational ideation
- Ethical AI use
- Strategic fit analysis
About Saïd
Business School
Saïd Business School is a modern, forward-thinking institution rooted within the 800-year legacy of the University of Oxford. It prepares individuals for impactful business careers while fostering a community committed to addressing global challenges. Through world-class teaching and pioneering research, the School drives meaningful change across individuals, organisations, industries, and society.
What added value does Saïd Business School contribute to the program?
The program curriculum is designed and reviewed with the assistance of the university, which gives the program quality legitimacy and a co-branded certificate of completion. Please be aware that most of the courses are via self-paced eLearning video from the university faculty staff and industry experts.
Learning Path
Getting Started
Module 1
Understanding and Assessing the External Business Environment
Module 2
Adapting Strategy in Changing Environments
Module 3
Strategic Decision-Making in Uncertain Conditions
Module 4
Customer-Centric Strategy and STP with AI
Module 5
Core Competitive Priorities
Module 6
Business as a Force for Impact
Module 7
Programme Wrap-Up
Module 8
Who Should Enroll in this Program?
It is designed for experienced professionals—typically with five or more years in leadership, management, or strategic roles—who influence business direction and make high-impact decisions.The programme is ideal for those looking to integrate AI into their strategic approach, accelerate decision-making, and drive organisational growth. It is particularly suited for:
Mid- to senior-level managers
Strategy consultants and leaders
Product and marketing leaders
Professionals with more than five years of experience
Prerequisites
- An undergraduate or graduate degree in any discipline
- A minimum of five years of professional experience in leadership, management, strategy, or decision-making roles
Statements
Licensing and accreditation
This program is offered in collaboration with Saïd Business School, Oxford University according to Partner Program Agreement and complies with the License Agreement requirements.
Equity Policy
AVC does not provide accommodations due to a disability or medical condition of any students. Candidates are encouraged to reach out to AVC for guidance and support throughout the accommodation process.
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