Table of content

1. Introduction
2. From Traditional IT to Modern Service Leadership
3. What Makes ITIL® 4 Different? 3.1 Service Value System (SVS) 3.2 Service Value Chain (SVC) 3.3 Four Dimensions of Service Management
4. The 5 Key Features of ITIL® 4 Foundation
5. What Happens When Organisations Adopt ITIL® 4?
6. Why Professionals Choose ITIL® 4 Foundation
7. About the AVC ITIL® 4 Foundation Course
8. Special Offer: 15% Discount Until December 31
9. Conclusion
10. Reference List

1. Introduction

Digital transformation has fundamentally changed the way organisations operate. IT services are no longer isolated technical functions; they are strategic enablers essential to innovation, competitive advantage, and customer satisfaction (Deloitte, 2023). This shift has created a growing need for structured, value-focused and scalable service management frameworks.

ITIL® 4, developed by AXELOS/PeopleCert, is the globally recognised framework designed to meet these demands. It introduces a modern, holistic approach to IT service management that aligns technology, people, processes, and partners with organisational value (PeopleCert, 2020).

As organisations confront increasing complexity from hybrid cloud environments to DevOps pipelines. ITIL 4 provides the structure to navigate change while focusing on what matters: delivering value and improving user experiences.

2. From Traditional IT to Modern Service Leadership

Traditional ITSM models emphasised stability, process control, and incident resolution. However, today’s digital landscape requires:

• Faster delivery cycles
• Adaptive operating models
• Agile and DevOps alignment
• Stronger cross-team collaboration
• Higher customer expectations
• Integrated cloud ecosystems

According to Gartner (2022), organisations that successfully transition to modern service management frameworks experience “significantly increased operational resilience, reduced service disruptions, and improved business agility”.

ITIL 4 responds to this shift by placing value, collaboration, and flexibility at the centre of service management.

3. What Makes ITIL® 4 Different?

3.1 Service Value System (SVS)

The ITIL 4 Service Value System provides a complete, end-to-end model for creating, delivering, and continuously improving services (PeopleCert, 2020). It includes:

• Guiding Principles
• Governance
• Service Value Chain
• Management Practices
• Continual Improvement

The SVS ensures that different components of the organization: people, tools, processes, suppliers work together to co-create value.

3.2 Service Value Chain (SVC)

The Service Value Chain is the operational core of ITIL 4. It defines six interconnected activities: Plan, Improve, Engage, Design & Transition, Obtain/Build, Deliver & Support. (ITSM Academy, 2021)

The SVC supports iterative, flexible workflows and aligns naturally with Agile, DevOps, CI/CD and Lean principles.

3.3 Four Dimensions of Service Management

ITIL 4 emphasises a holistic approach by defining four dimensions required for effective service delivery:

• Organisations & People
• Information & Technology
• Partners & Suppliers
• Value Streams & Processes

This model ensures balance and prevents organisations from focusing too heavily on tools or processes at the expense of people and outcomes (ServiceNow, 2023).

4. The 5 Key Features of ITIL® 4 Foundation

These five pillars represent the core learning outcomes highlighted in ITIL 4 training materials (PeopleCert, 2020):

1. Customer-Centric Approach

Value is co-created with customers; their needs are central to service design, delivery, and improvement.

2. Service Value System (SVS)

A comprehensive, integrated system ensuring every organisational activity contributes to value creation.

3. Integration with Modern Practices

ITIL 4 is explicitly designed to operate alongside Agile, DevOps, Lean and cloud-native methodologies.

4. Four Dimensions of Service Management

A holistic framework ensures all critical components: people, processes, technology, suppliers work together.

5. Guiding Principles

Seven timeless principles that support decision-making, including “Focus on value”, “Start where you are”, and “Keep it simple”.

5. What Happens When Organisations Adopt ITIL® 4?

Research across multiple industries shows that organisations implementing modern ITSM frameworks see measurable improvements.

Improved Service Quality

According to McKinsey (2022), companies aligning service operations with structured frameworks like ITIL achieve:

• Faster incident response
• Increased operational stability
• Reduced service downtime

Enhanced Customer Experience

Modern service management increases transparency, reduces friction, and improves digital journeys all critical factors in customer satisfaction (Forrester, 2023).

Better Business & IT Alignment

ServiceNow (2023) reports that ITIL-aligned organisations experience:

• Enhanced cross-team alignment
• Clearer prioritisation
• Stronger connection between IT outcomes and business value

Together, these outcomes create a resilient, future-ready IT organisation.

6. Why Professionals Choose ITIL® 4 Foundation

ITIL 4 Foundation is one of the most globally recognised IT certifications. Professionals choose it because it:

• Strengthens career opportunities
• Introduces a universal ITSM language
• Improves collaboration with business & development teams
• Supports agile, cloud, and DevOps ways of working
• Provides a foundation for advanced ITIL certifications

ITIL-certified individuals also report increased confidence in decision-making and service improvement planning (PeopleCert, 2021).

7. About the AVC ITIL® 4 Foundation Course

Adding Value Consulting (AVC) offers an accredited, practical, and interactive ITIL® 4 Foundation course designed to support both beginners and experienced professionals.

Classroom course - eLearning

Course Includes

• 2 days instructor-led training (classroom)
• Official ITIL® 4 Foundation exam
• Accredited course materials
• Practical group exercises
• Real-world case discussions
• Exam preparation support

Who Should Attend

Anyone working with digital services, including support teams, operations, developers, project managers, business analysts, team leaders and IT managers.

No prerequisites required.

8. Special Offer: 15% Discount Until December 31

AVC is offering a 15% discount on the ITIL® 4 Foundation course until December 31.

This is a perfect opportunity to:

• Earn a globally recognized certification
• Strengthen your professional profile
• Modernize your organisation’s service delivery
• Acquire skills needed for digital transformation

👉 Use code "AVCITIL15". Classroom & eLearning

9. Conclusion

ITIL® 4 empowers organisations to navigate the complexity of digital operations with clarity, structure, and customer focus. As businesses increasingly rely on digital services, adopting ITIL 4 becomes not just beneficial — but essential.

With AVC’s accredited training, practical learning environment, and limited-time discount, now is the ideal moment to invest in your service management capabilities and future-proof your career.

10. Reference List

Deloitte (2023) Tech Trends 2023: A New Era of Digital Evolution. Deloitte Insights.

Forrester (2023) Customer Experience Index & Digital Service Expectations. Forrester Research.

Gartner (2022) Future of IT Operations: Strategic Roadmap for CIOs. Gartner Research.

ITSM Academy (2021) Understanding the ITIL® 4 Service Value Chain. ITSM Academy Publications.

McKinsey (2022) Modern IT Operating Models: From Stability to Agility. McKinsey Digital.

PeopleCert (2020) ITIL® 4 Foundation Official Guidance. PeopleCert & AXELOS Global Best Practice.

PeopleCert (2021) Global Skills Survey: IT Service Management & Certification Impact. PeopleCert Insights.

ServiceNow (2023) ITIL 4: Driving Business Value Through Service Management. ServiceNow White Paper.

Akima (2021) An Introduction to ITIL® 4 and the Four Dimensions. Akima Technical Publications.