ICP-APO - ICAgile Certified Professional in Product Management - Classroom
1.450,00 EUR
- 3 days
The ICAgile Certified Professional Agile Product Ownership (ICP-APO) course develops the skills needed to create products that deliver meaningful value to customers and the business. Go beyond backlog management and learn how to make value-driven decisions, understand customer needs, collaborate with stakeholders, prioritise effectively, and align product development with clear goals. You’ll explore practical approaches to product planning, roadmapping, user stories, prioritisation, and measuring outcomes.
What Is Included?
Language
Course material in English
Level
Beginner - Intermediate level
3,5 days Day Interactive Online Course
Small class sizes for genuine trainer interaction
40 hours recommended study time
Train with globally recognised Professional Certified Coach
Certificate
ICagile Certified Professional in Agile Product Ownership® (ICP-APO®) certificate
No exam required
Certification is awarded through full participation.
What Skills Will You Gain?
At the end of this program, you will be able to:
Value & Product Strategy
Understand Agile Product Ownership as a value-focused discipline and define product goals, visions, and roadmaps.
Customer Needs & Insights
Identify customer needs, gather insights, and adapt plans based on market changes and emerging evidence.
Stakeholder & Team Collaboration
Build strong relationships with customers, stakeholders, and delivery teams to collaboratively plan and deliver products.
Value-Based Decision Making
Make informed product decisions using adaptive planning, prioritization techniques, and feedback metrics.
Backlog & Requirements Management
Create, manage, and refine effective product backlogs and user stories.
Outcome & Success Evaluation
Use data, metrics, and customer feedback to measure product success and continuous value delivery.
What makes this course unique?
Learn how to develop and apply an effective Product Strategy that strengthens your product vision, clarifies goals, and maximises customer value. Focus on practical approaches you can use in real product environments.
What Will You Learn?
Agile Product Ownership & Value
Lesson 1
- What is Agile Product Ownership?
- Product Ownership as a value-focused discipline
- Product Owner responsibilities and behaviours
- Understanding customer and business value
- Product Ownership in different Agile environments
- Connecting Product Ownership with the Agile mindset
Customers & Stakeholders
Lesson 2
- Understanding customer needs
- Identifying different customer types
- Customer discovery and feedback
- Building effective stakeholder relationships
- Collaboration and transparent communication
- Managing expectations and competing needs
Value-Based Decision Making
Lesson 3
- Understanding and defining value
- Value-based prioritisation
- Making decisions under uncertainty
- Balancing customer, business, and technical needs
- Challenging assumptions
- Using evidence to guide product decisions
Product Vision & Goals
Lesson 4
- Creating a compelling product vision
- Defining product goals
- Connecting product goals to organisational strategy
- Communicating product direction
- Aligning teams and stakeholders around outcomes
Product Planning & Roadmapping
Lesson 5
- Adaptive product planning
- Creating and maintaining product roadmaps
- Planning at different levels of detail
- Progressive elaboration
- Responding to changing priorities and market conditions
- Balancing long-term direction with short-term learning
Backlog Management & Prioritisation
Lesson 6
- Creating and managing product backlogs
- Prioritisation techniques
- User stories and lightweight requirements
- Story mapping
- Refining and ordering backlog items
- Connecting backlog items to product goals and customer value
Working with Agile Teams
Lesson 7
- Collaborating with delivery teams
- Creating shared understanding
- Communicating product intent
- Supporting effective product development
- Balancing business needs with technical considerations
- Building trust and effective partnerships
Measuring Outcomes & Product Success
Lesson 8
- Outputs versus outcomes
- Defining meaningful product metrics
- Measuring customer value and impact
- Using feedback to guide decisions
- Learning from product results
- Adapting, continuing, or changing direction based on evidence
Who Should Enroll in this Program?
Product Owners
Product Managers
Business Analysts
Project Managers
Scrum Masters & Agile Coaches
Product & Delivery Team Members
Prerequisites
There are no formal prerequisites for the ICP-APO certification.
However, a basic understanding of Agile principles and ways of working is recommended. Previous experience working with products, customers, stakeholders, or Agile teams can also help participants get more value from the course.
The course can be suitable for professionals who are new to Product Ownership, provided they have some familiarity with Agile concepts.
Frequently Asked Question
Need a Custom In-company or Group Training?
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