AI+ Microsoft 365 Copilot Marketing Specialty™ - eLearning (exam included)
275,00 EUR
- 16 hours
Transform the way you plan, create, and optimize marketing campaigns with the AI + Microsoft 365 Copilot Marketing Specialty course. Designed for modern marketing professionals, this course shows you how to harness AI and Microsoft 365 Copilot to work smarter, uncover valuable customer insights, and drive more effective marketing strategies. Learn how to integrate AI into marketing planning, content creation, campaign design, resource management, customer analysis, and performance reporting. You’ll explore practical ways to use AI-powered tools to streamline workflows, optimize messaging, identify trends, and turn marketing data into actionable insights.
What Is Included?
Language
Course and material in English, Spanish, and Portuguese
Level
Intermediate level (Category: AI+ Professional)
Access
1 year access to the platform 24/7
8 hours of video lessons & multimedia resources
16 hours of study time recommendation
Material
Video, PDF Material, audio eBook, Podcasts, quizzes and assessments.
Tools You’ll Explore
Copilot, Azure OpenAI Service, Microsoft Graph, Power BI, Docker, Jenkins, AWS, Google Cloud, IBM Cloud, Terraform, Kubernetes, Ansible, Prometheus, Grafana, and more
Exam
Online Proctored Exam with One Free Retake included
Certificate
Certification of completion included
Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot
Harness AI-powered insights and tools to develop smarter strategies and create more effective marketing campaigns.
What Skills Will You Gain?
At the end of this course, you will be able to:
Create
Create smarter marketing strategies using Microsoft 365 Copilot.
Optimize
Use AI insights to optimize campaigns and understand customer behavior.
Automate
Automate content, communications, and marketing workflows with Copilot.
Apply
Apply AI to boost efficiency, personalization, creativity, and scalability.
What Will You Learn?
Introduction to Microsoft 365 Copilot & AI in Marketing
Lesson 1
- The Evolution of AI in Marketing
- Microsoft 365 Copilot for Marketing
- Copilot & Microsoft Graph: Secure Data and Brand Integration
- Responsible AI in Marketing
- Case Study: Pulse Creative Agency
Core Copilot Skills for Marketing
Lesson 2
- Getting Started with Microsoft 365 Copilot
- Creating Ad Copy and Campaign Messaging
- Designing Campaign Presentations
- Creating Blog and Social Media Content
- Case Study: BrandHive
Advanced Copilot Applications in Marketing
Lesson 3
- Creating A/B Testing Variations
- Developing Personalized Email Campaigns
- Analyzing Market Trends with Copilot
- Case Study: FreshWave Foods
Copilot Studio Agents for Marketing
Lesson 4
- Getting Started with Copilot Studio
- Building a Content Request Agent
- Creating a Brand Guidelines Q&A Agent
- Case Study
Optimizing Copilot for Marketing
Lesson 5
- Refining Prompts for Tone and Messaging
- Connecting Copilot with Analytics Dashboards
- Case Study: AdSphere
Responsible AI with Copilot — Policy, Safety & Trust
Lesson 6
- Applying Responsible AI Principles
- Data Protection and Compliance
- Addressing Bias, Hallucinations, and Human Oversight
- Implementing Responsible AI Practices
Capstone Project — End-to-End Marketing with Copilot
Lesson 7
- Capstone Introduction and Goals
- Project Overview and Learning Objectives
- Tools and Technologies Used
- Step-by-Step Hands-On Project Guide
Who Should Enroll in this Program?
Marketing Leaders & Managers
Campaign & Marketing Strategists
Marketing Analysts & Researchers
Digital Transformation Leaders
AI & Analytics Professionals
More Details
Prerequisites
- Marketing Fundamentals: Understanding of core and digital marketing principles.
- AI Awareness: Basic knowledge of AI applications in marketing.
- Data Analysis: Ability to interpret marketing data, KPIs, and trends.
- Microsoft 365: Familiarity with Microsoft 365 tools and workflows.
- Content Creation: Experience with digital marketing content and channels.
- Creative & Analytical Mindset: Ability to create, measure, and optimize marketing campaigns.
- Collaboration & Project Management: Experience working across teams and managing marketing projects.
Exam Details
- Duration: 90 minutes
- Passing :70% (35/50)
- Format: 50 multiple-choice/multiple-response questions
- Delivery Method: Online via proctored exam platform (flexible scheduling)
- Language: English
Licensing and accreditation
This course is offered by AVC according to Partner Program Agreement and complies with the License Agreement requirements.
Equity Policy
AVC does not provide accommodations due to a disability or medical condition of any students. Candidates are encouraged to reach out to AVC for guidance and support throughout the accommodation process.
Frequently Asked Questions
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