AI+ Marketing™ - eLearning (exam included)
225,00 EUR
- 15 hours
The AI+ Marketing Certification Program is tailored for marketing professionals and executives aiming to leverage Artificial Intelligence (AI) to revolutionize their marketing strategies. This comprehensive program covers the core principles of AI and their practical applications in areas such as automated customer segmentation, targeted marketing, and personalized engagement to drive better results. By the end of the program, you'll be equipped with the expertise to strategically implement AI in marketing, enhancing both efficiency and return on investment.
Key Features
Language
Course and material in English
Level
Beginner-Friendly level
Access
1 year access to the platform 24/7
6 hours of video lessons & multimedia
15 hours of study time recommendation
Material
Video, PDF Material, audio eBook, Podcasts, quizzes and assessments.
Tools You’ll Master
HubSpot, Copy.ai , ActiveCampaign
Exam
Online Proctored Exam with One Free Retake
Certificate
Certification of completion included
About the course
Participants will explore the evolution of AI and its influence on modern marketing technologies, including AI-powered data analytics, personalization tools, predictive modeling, and automation platforms. The curriculum also addresses the ethical use of AI, highlighting responsible deployment and societal considerations. Through real-world case studies, learners gain insight into how AI can significantly boost consumer interaction and marketing performance.
Market Expansion: Transforming Digital Marketing and Customer Engagement
- AI is reshaping digital advertising by enabling precise audience targeting and highly personalized content delivery.
- Organizations are actively hiring AI-savvy professionals to deepen customer insights, optimize campaigns, and enhance marketing automation.
- With the rapid advancement of AI, marketers need to stay ahead by adopting tools like machine learning, predictive analytics, and behavioral data analysis.
Learning Outcomes
At the end of this course, you will be able to:
AI fundamentals
Gain a solid understanding of AI fundamentals, including Machine Learning (ML) and Deep Learning (DL), and how they apply to modern marketing strategies.
AI Marketing
Examine how AI innovations have transformed marketing, using tools such as data analytics, chatbots, and predictive technologies to boost customer engagement and drive business growth.
Implementation
Learn to implement AI tools effectively for content creation, SEO optimization, customer journey mapping, and campaign management to improve efficiency and personalization.
Strategy
Build the ability to strategically apply AI across marketing channels, leveraging analytics and predictive models to enhance campaign performance while maintaining ethical practices and data privacy.
Maximize Marketing Impact
Dive into predictive analytics, automation, and customer journey optimization. Build personalized, data-informed marketing strategies for greater effectiveness.
Growth & Performanc
Utilize chatbots, AI-generated content, and trend prediction technologies. Enhance lead generation, customer loyalty, and marketing innovation.
Course timeline
Introduction to AI in Marketing
Lesson 1
- 1.1 Understanding AI and Its Core Components
- 1.2 Historical Context and Evolution of AI in Marketing
- 1.3 AI Technologies Transforming Marketing
- 1.4 Applications of AI in Marketing
AI-Driven Content Strategy and Personalization
Lesson 2
- 2.1 Introduction to AI in Content Marketing
- 2.2 Personalization Through AI
- 2.3 Implementing AI in Your Content Strategy
AI in Social Media and Email Marketing
Lesson 3
- 3.1 AI Integration in Social Media Marketing
- 3.2 Leveraging AI for Email Marketing Success
Leveraging AI for Marketing Analytics
Lesson 4
4.1 Introduction to AI-powered Analytics
4.2 Predictive Analytics and Consumer Behavior
4.3 Measuring and Optimizing Campaign Effectiveness
Ethical Considerations in AI Marketing
Lesson 5
- 5.1 Ethical AI Use in Marketing
- 5.2 Regulatory Compliance and Standards
- 5.3 Implementing Ethical AI Marketing Practices
Crafting an AI-Driven Marketing Strategy
Lesson 6
- 6.1 Strategic Planning with AI
- 6.2 Implementation of AI in Marketing Strategies
- 6.3 Creating a Scalable AI Marketing Plan
AI Integration in Multichannel Marketing Campaigns
Lesson 7
- 7.1 Integrating AI in Multichannel Strategies
- 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
- 7.3 Future Trends in AI and Multichannel Marketing
AI Agents for Marketing
Optional Module
- Understanding AI Agents
- Case Studies
- Hands-On Practice with AI Agents
Who Should Enroll in this Program?
Marketing Professionals: Strengthen your skills by applying AI to create smarter, data-informed marketing campaigns
Digital Marketers: Use AI tools to enhance personalization, improve SEO, and refine audience targeting strategies.
Business Executives: Transform marketing efforts through AI adoption to boost growth and customer engagement.
CRM Professionals: Improve customer relationship management with AI-driven insights and automated communication.
More Details
Pre-requisites
- A strong grasp of core marketing principles such as segmentation, branding, and the marketing mix, along with an understanding of how businesses apply these strategies.
- Comfort with digital marketing tools and platforms, including CRM systems, analytics software, and other common marketing technologies.
- Basic knowledge of strategic decision-making in marketing, including how strategies are created, executed, and evaluated for performance.
- A genuine interest in discovering how AI can enhance marketing practices and drive greater efficiency and innovation in the field.
Exam Details
- Duration: 90 minutes
- Passing :70% (35/50)
- Format: 50 multiple-choice/multiple-response questions
- Delivery Method: Online via proctored exam platform (flexible scheduling)
- Language: English
Licensing and accreditation
This course is offered by AVC according to Partner Program Agreement and complies with the License Agreement requirements.
Equity Policy
AVC does not provide accommodations due to a disability or medical condition of any students. Candidates are encouraged to reach out to AVC for guidance and support throughout the accommodation process.
Frequently Asked Questions
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