Upcoming Webinar: Why People Resist Change — And What Communication Has to Do With It

Have you ever announced a perfectly logical change, only to be met with confusion, rumours or outright resistance?

One of the biggest challenges in change is that leaders have often been thinking about the change for weeks or months before they communicate it. They know the background, the rationale and the destination. Employees hear the story for the first time.

When this communication gap happens, it doesn’t just create misunderstanding. It can increase uncertainty, trigger a strong threat response and reinforce resistance.

In this interactive 30-minute webinar, we will explore what can sit behind resistance to change — and how communication can either increase uncertainty and threat or help people make sense of what is happening.

Using real-world examples and practical Change Management models, we will look at how to recognize the signals behind resistance and respond more effectively.

During this webinar, you will discover:

• The Curse of Knowledge: Why leaders and employees can hear the same message very differently — and how information gaps can quickly fill with assumptions, rumours and resistance.
• Diagnosing the Pushback: How to use Kanter’s Triggers of Resistance to identify the underlying causes of resistance.
• The Biology of Trust: How the SCARF model helps explain why uncertainty, loss of control or perceived unfairness can trigger a powerful threat response in the brain.
• Communication That Reduces Resistance: How clarity, context and fairness can change the way people experience change.

Resistance is not simply something to overcome; it is information. Learning to read that information is one of the essential skills of effective Change Leaders.