Adding Value Consulting
Advanced Email Marketing - eLearning
Marketing & SEO

Advanced Email Marketing - eLearning

450,00 EUR

  • 18 hours
eLearning

In this advanced e-mail marketing course, you will become a master in emailing and using this as a marketing tool!

Course timeline

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  1. Introduction to Email Marketing

    Lesson 01

  2. Email as Conversation

    Lesson 02

  3. Creating the Email

    Lesson 03

    - Creating the Email, Part 1: Name and Subject Lines

    - Creating the Email, Part 2: Testing, Creative, & Design

    - Campaign Delivery Options: Mobile Websites

    - App Marketing

  4. Landing Pages

    Lesson 04

  5. The Mailing List

    Lesson 05

    - 7 List-Building Tactics

    - Opt-In Techniques

    - Managing & Segmenting Lists

  6. Spam and Blacklists

    Lesson 06

    - Spam & Legal Issues

    - Avoiding Blacklists & Spam Filters

  7. Working with Email Service Providers

    Lesson 07

    Leveraging Facebook for Email

  8. Combining Email with Other Channels

    Lesson 08

  9. Mobile Rules and Regulations

    Lesson 09

    - Mobile Marketing Rules and Regulations

    - Mobile Campaign Compliance

  10. Marketing Automation Basics

    Lesson 10

    - Marketing Automation Introduction

    - Key Elements of Marketing Automation

    - How Automation Works

    - A Better Method of Communication

  11. Advanced Marketing Automation

    Lesson 11

    - Lead Capture & Nurture

    - Implicit & Explicit Data

    - Defining Customer Value

    - An Automation Pathway, Part 1: Determine Goals & Strategy

    - An Automation Pathway, Part 2: Determine Your Plan

  12. Email Metrics and Measurement

    Lesson 12

    - Email Measurement, Part 1: Valuable Email Metrics

    - Email Measurement, Part 2: Advanced Email Analysis

    - UTM Tracking Parameters, Part 1: Tracking Parameter Concepts

    - UTM Tracking Parameters, Part 2: Tracking Parameter Examples

Why it's worth your time!

Professional certifications are important for your personal development and improve the credibility of your expertise in that field. Here are 6 other benefits:

Create a Competitive Advantage

Improve your Knowledge and Skills

Professional Credibility

Career Advancements

Personal Development

Meet Professional or Corporate Requirements

Learn more

Need corporate solutions or LMS integration?

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