Advanced Social Media Program (Digital Marketing) - eLearning

450,00 EUR

80 hours

eLearning

This Advanced Social Media Certification course will transform you into a career-ready social media marketing professional. This course will help you elevate your brand and execute social campaigns by combining advanced social media, content marketing, and web analytics disciplines. Hands-on, industry-aligned projects will allow you to test your skills on Facebook, Twitter, and other popular social media platforms. This Advanced Social Media training course suits marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.

Course timeline

Social Media Foundation
Lesson 01
- Lesson 00 - Faculty Introduction
- Lesson 01 - Introduction to Social Media
- Lesson 02 - Social Media Strategy and Planning
- Lesson 03 - Social Media Channel Management
- Lesson 04 - Social Media Management Tools
- Lesson 05 - Social Media Measurement and Reporting
- Lesson 06 - Social Advertising
Advanced Social Media Marketing
Lesson 02
- Lesson 1: Introduction to Social Media
- Lesson 2: Building a Sustainable Social Media Strategy
- Lesson 3: Converged Social Media
- Lesson 4: Content Marketing in a Social Media World
- Lesson 5: Visual Social Media
- Lesson 6: Understanding and Sparking Social Sharing
- Lesson 7: Storytelling An Essential Part of Your Social Narrative
- Lesson 8: Influencer Marketing and Online Reputation Management
- Lesson 9: Social Media Selling
- Lesson 10: Social Media Measurement
YouTube and Video Marketing
Lesson 03
- Lesson 1 - Course Introduction
- Lesson 2 - Establishing a Video Marketing Strategy
- Lesson 3 - Gaining Exposure and Measuring Impact
- Lesson 4 - YouTube Advertising
- Lesson 5 - Leveraging Mobile Video
- Lesson 6 - Promoting and Measuring Mobile Video
- Lesson 7 - Youtube: How-To
- Lesson 8 - Instagram: How-To
- Lesson 9 - Video Ads on Different Social Media Channels
- Lesson 10 - Impact of GDPR on YouTube Advertising
- Lesson 11- Video Advertising for B2B Marketers
- Lesson 12 - The Future of Video Marketing
Facebook Marketing and Advertising
Lesson 04
- Lesson 01 - Course Introduction
- Lesson 02 - Understanding Facebook
- Lesson 03 - Understanding the Facebook Algorithm
- Lesson 04 - Groups, Pages, Messenger, and Facebook Live
- Lesson 05 - Managing Facebook
- Lesson 06 - Facebook Marketing Tools
- Lesson 07 - Understanding Facebook Ads
- Lesson 08 - Creating Your Facebook Ad
- Lesson 09 - Facebook Targeting
- Lesson 10 - Facebook Tracking and Reporting
- Lesson 11 - Facebook Commerce
- Lesson 12 - Facebook Best Practices
- Lesson 13 - Facebook Privacy and Security
- Lesson 14 - Facebook Blueprint Examinations
Advanced Social Media Tools
Lesson 05
- Lesson 1 Twitter Marketing
- Lesson 2 Pinterest Marketing
- Lesson 3 LinkedIn Marketing
- Lesson 4 Instagram Marketing
- Lesson 5 Snapchat Marketing
Advanced Content Marketing
Lesson 06
- Lesson 1: Introduction to Content Marketing
- Lesson 2: Developing a Vision of Content Marketing Success
- Lesson 3: Developing a Business Case for Content Marketing
- Lesson 4: Creating a Successful Content Marketing Strategy
- Lesson 5: Creating a Remarkable Editorial Mission Statement
- Lesson 6: Targeting Customer Intent Instead of Demographics
- Lesson 7: Targeting Key Influencers
- Lesson 8: Producing Help, Hub, and Hero Content Consistently
- Lesson 9: Producing Engaging Content More Frequently
- Lesson 10 : Using Effective B2C and B2B Content Marketing Tactics
- Lesson 11 : Building Successful B2C and B2B Social Media Platforms
- Lesson 12: Helping Customers Find the Information They Seek
- Lesson 13: Helping Key Influencers Impact the Buyer’s Decision-Making Process
- Lesson 14: Measuring Content Effectiveness
- Lesson 15: Measuring Return on Marketing Investment
- Lesson 16: Improving by Experimenting With New Initiatives
- Lesson 17: Improving Effectiveness by Becoming More Sophisticated or Mature
- Lesson 18: Content Marketing in the Foreseeable Future
Advanced Web Analytics
Lesson 07
- Lesson 1: Introduction to Digital Analytics
- Lesson 2: Building Blocks
- Lesson 3: Fundamentals of Digital Analytics
- Lesson 4: Business Perspective
- Lesson 5: Methodology - Lean Six Sigma
- Lesson 6: Data Analysis Fundamentals
- Lesson 7: Analysis Perspective Providing Insights
- Lesson 8: Enabling Capabilities
- Lesson 9: Managing Analytics
- Lesson 10: Audience
- Lesson 11: Acquisition
- Lesson 12: Behavior
- Lesson 13: Conversions & Onboarding
- Lesson 14: Retention and Expansion
- Lesson 15: Advocacy
- Lesson 16: Privacy and Ethics
- Lesson 17: Wrapping Up

Learning Outcomes

When you complete this course, you will be able to accomplish the following:

Develop Successful Strategy

Develop an engaging and successful social media strategy for your business

Leverage Social Media Purposes

Apply social media strategies to transform your business and career

Know Winning Strategies

Enhance a social media strategy that excites your customers and helps you grow your business

Key Features

Lifetime access to self-paced learning

Industry-recognized course completion certificate

25+ real-life industry-based projects

Utilize popular platforms

Including Facebook, Twitter, and LinkedIn

Why it's worth your time!

Professional certifications are important for your personal development and improve the credibility of your expertise in that field. Here are 6 other benefits:

Create a Competitive Advantage

Improve your Knowledge and Skills

Professional Credibility

Career Advancements

Personal Development

Meet Professional or Corporate Requirements

Learn more

Need corporate solutions or LMS integration?

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